Use Your Difference To Make A Difference™
I help organizations use data science and behavioral insights to solve complex challenges involving human behavior.
Predictive Analysis Consulting
Build machine learning models that forecast customer churn, employee turnover, user engagement, or any behavior-driven business outcome.
Churn prediction models (customer or employee)
Customer segmentation and lifetime value analysis
NLP analysis of customer/employee feedback - A/B testing and experimental design
Predictive workforce planning
Typical engagement: 3-6 months Deliverables: Production-ready models, dashboards, documentation, team training
Behavioral Intervention Design
Design evidence-based interventions that actually change behavior, informed by both data and behavioral science.
Identify behavioral drivers through data analysis
Design interventions based on behavioral economics - Test effectiveness through controlled experiments
Measure ROI and business impact
Typical engagement: 2-4 months Deliverables: Intervention framework, A/B test design, measurement plan, results analysis
Analytics Strategy & Roadmap
Build or optimize your analytics function from the ground up.
Analytics infrastructure assessment
Data strategy and roadmap development
Team structure and hiring recommendations
KPI framework and measurement design
Build vs. buy recommendations for tools/platforms
Typical engagement: 1-3 months Deliverables: Strategic roadmap, technical recommendations, implementation plan
Speaking & Workshops
Keynote speaking and interactive workshops on:
The intersection of AI/ML and behavioral science
Building data-driven cultures
Ethical AI and bias in machine learning
Cross-cultural data interpretation
Storytelling with data
Typical engagement: Half-day to 2-day workshops Deliverables: Custom content, participant workbooks, follow-up resources
Speaking Services
KEYNOTE AND WORKSHOP TOPICS:
PRIMARY :
Behavioral Data Science: Where AI Meets Human Psychology
Building Prediction Models That Actually Work
Ethical AI: Preventing Bias in Machine Learning
From Prediction to Action: Designing Data-Driven Interventions
Cross-Cultural Communication in Global Teams
Using Your Difference to Make a Difference
Cultural Intelligence in Leadership
Past Speaking Engagements: TEDx (3x), World Bank, United Nations, Google, Adobe, Imperial College Business School
Tayo Rockson is the CEO of UYD Management, a behavioral data science consulting firm that focuses on helping companies use AI, machine learning, and behavioral science to solve complex challenges involving human behavior.