Hi, I’m Tayo.
I'm a behavioral data scientist who makes data human.
I don't just predict what people will do—I understand why they do it and design interventions that change outcomes.
After 15 years consulting with companies ranging from fast growing startups to multinationals, I now lead People Analytics at DPR Construction and write The Behavioral Data Scientist newsletter.
My mission: Championing people through data.
People Analytics Lead | Author | 3x TEDx Speaker | UT Austin AI/ML
Turn Data, Code & Culture into Strategy
Organizations are drowning in people data but starving for insight. I help leaders translate workforce analytics into decisions that are both rigorous and human—combining machine learning, behavioral science, and cultural intelligence to drive real change.
A Guide to Pattern Recognition, Problem-Solving, and the Power of Diverse Perspectives
What do growing up across four continents and building predictive models have in common?
Both require the ability to see patterns others miss.
Use Your Difference to Make a Difference explores how being an outsider—whether culturally, professionally, or intellectually—gives you a unique advantage in pattern recognition and problem-solving.
Drawing on behavioral science research and personal experience spanning four continents, this book reveals why diverse perspectives aren't just nice to have—they're essential for innovation, effective analysis, and breakthrough thinking.
Being different isn't a disadvantage. It's your edge.
