Dissecting the Cultural Code of India with Andy Molinsky

Back at it again with cultural codes! We are continuing our series with cross cultural expert Andy Molinsky.  Andy’s series is highlighting the cultural codes of 10 countries. The country of choice today is India.

India is the seventh-largest country by area, the second-most populous country (with over 1.2 billion people), and the most populous democracy in the world. India's capital is New Delhi; other metropolises include Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad and Kolkata.  Following market-based economic reforms in 1991, India became one of the fastest-growing major economies; it is considered a newly industrialized country. However, it continues to face the challenges of poverty, corruption, malnutrition and inadequate public healthcare.  India is a federal republic governed under a parliamentary system and consists of 29 states and 7 union territories. India is a pluralistic, multilingual, and a multi-ethnic society. It is also home to a diversity of wildlife in a variety of protected habitats.

He uses the following six-dimensional framework to capture the differences across cultures.

  1. Directness: How straightforwardly do people typically communicate in this culture?
  2. Enthusiasm: How much positive emotion and energy do they typically show?
  3. Formality: How much deference and respect do people typically demonstrate?
  4. Assertiveness: How strongly do people typically express voice their opinions?
  5. Self-Promotion: How acceptable is it for people to speak about their accomplishments?
  6. Personal Disclosure: How much do people typically reveal about themselves?

Be sure to grab Andy’s free E-book for mastering 10 cultural codes from around the world: http://www.andymolinsky.com/download-cheat-sheet-to-10-cultural-codes-from-around-the-world/

If you missed last week’s episode on Japan, check it out here.

Without further ado, check it out here or below:

Tayo Rockson

Tayo Rockson is an avid lover of sports, marketing and non profit who loves helping and meeting new people. This blog is a refection of all he has learned. You can reach him at tayorockson@yahoo.co.uk or on Twitter at @TayoRockson.

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