Discover your why
Once you've gotten a good sense of who you are, go into your purpose. What is it that you can do with your strengths to solve today's problems. It will take time and repetition to find your place and identify your uniqueness. It might even be painful and frustrating but it is well worth the effort because it will lead you to your why and how. Your why will become the foundation of everything you do and it will be personal guide to HOW you can make a difference.
Most people fall into a couple of traps that leads to a lot of frustration and a lack of fulfillment:
They don’t get started because they don’t feel clear about their niche, programs, and services.
They take fast action without putting any thought whatsoever into creating or maintaining a consistent brand image.
So make sure you have a deeper mission for why you do what you do. Do you believe that it matters? If you have a deep connection for your mission, you'll find that it drives your work. Otherwise, you're building your house on sand.
When I got started, I asked myself these questions. If you're stuck, try these:
- What are your strongest attributes? List three to five.
- What am I passionate about?
- What motivates me?
- What are my personal values?
- How would I like to see the world?
- What contribution would I like to make?
Develop a plan
I talked about the "why" leading to "how". Now, I want to dive into the how quickly. Without a plan, your brand is like a house build on sand. You need a good game plan and you need to firm up your foundation so you become attractive for others to hire you. Be firm with your vision but flexible with your strategy getting there. Understand that your vision will drive you but you will probably hit a few bumps along the way. Those bumps will provide teaching lessons for your next steps.
What is your plan of action to get your message across?
Cultivate a Community and Share Your Work
As you start to create content, make sure you invite people from your intended target audience to interact with your work. You could create Facebook groups, a YouTube channel, a newsletter, offer free ebooks or guides. Ultimately, you want to provide value and share it to the world. If it is great, then your community will share your work. See personal branding as an education opportunity not a means to show off. Invite your audience to participate. Engagement is the key to inclusion so make your audience feel included.
YOU should be your most important investment so why not devote the time to become the best version of yourself. Developing your personal brand is no longer an extracurricular activity or a means to a side gig. It's a necessary skill to have and develop. It's your key to influence, opportunities, promotions, growth so why not start now?
Hope you found some value in today's post and be sure to join our Facebook group here. If you want to work on your personal brand, click here.
Till next time, use your DIFFERENCE to make A DIFFERENCE.